Content Rules

Ann Handley & C.C. Chapman

Editorial calendars are indispensable for organizing media output and ensuring consistency in content distribution. By appointing a Chief Content Officer (CCO) to develop detailed schedules—ranging from daily tasks like social media updates to quarterly goals such as publishing white papers—you can streamline your content strategy. Repurposing content across formats and platforms enhances visibility, as demonstrated by Kinaxis, which tripled its sales leads through structured content distribution. Establishing a unique brand voice, like PGA golfer Charlie King’s approachable tone or Cisco’s humorous videos, fosters personal connections with audiences. Tools such as QuantCast and Google AdWords can help tailor content to audience preferences, while platforms like WordPress and social media expand reach. User-generated content, such as Ford’s customer stories, deepens engagement, and shareable formats boost distribution. For B2B strategies, addressing the prolonged purchasing cycle requires content that anticipates client questions and aligns with both short- and long-term goals. Regular performance evaluation, SEO optimization, and strategic use of long-tail keywords ensure content remains impactful and visible.

12 min

7 Bite

Einblick

Worum geht es?

Editorial calendars are powerful tools for organizing and streamlining content creation across various platforms. This book delves into the importance of structured planning, offering strategies to repurpose content, engage audiences, and build a strong brand identity. With real-world examples and actionable insights, it demonstrates how businesses can craft relatable, impactful content while leveraging tools like SEO and social media to enhance visibility and foster connections. Whether targeting individual consumers or navigating the complexities of B2B transactions, this guide equips readers with the knowledge to create meaningful, results-driven content.

Buchzusammenfassung

Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers marketing resources and training to 442,000 subscribers. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, a Wall Street Journal bestseller.

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Alle Bissen

7 Bites

Crafting Content That Connects and Converts

Crafting Relatable Content to Engage Audiences

Crafting Connections Through Engaging Content Strategies

Boosting Content Reach Through Strategic Sharing

Mastering Content Strategy with Editorial Calendars

Optimizing Content Strategies for Maximum Impact

Engaging B2B Clients Through Strategic Content

Trust Agents

Chris Brogan and Julien Smith

The book explores how the internet has reshaped the way we build trust, connect with others, and share ideas, offering a fresh perspective on marketing and influence in the digital age. It delves into the role of "trust agents"—credible individuals who foster genuine relationships and leverage online networks to inspire and lead. Through engaging examples and actionable insights, the text highlights the importance of authenticity, adaptability, and community-driven approaches in navigating both online and offline spaces. Packed with strategies for cultivating influence and embracing innovation, it’s a guide to thriving in an ever-evolving, interconnected world.

11 min

Hey Whipple, Squeeze This!

Sam Bennett

This book has become a fundamental guide in the advertising world for professionals, newcomers, and anyone curious about the relationship between commerce and creativity. The title, Hey Whipple, Squeeze This! references an unconventional 1970s advertisement featuring a shop clerk named Mr. Whipple, who could not stop squeezing the Charmin toilet paper. This scene reflects Sullivan’s straightforward and practical insights into the occasionally bizarre process of creating ads.

13 min

New Sales. Simplified.

Mike Weinberg

New Sales. Simplified. (2012) is a manual for individuals responsible for discovering fresh clientele. It examines the basics and presents practical suggestions and strategies for the ambitious newcomer in sales.

14 min

Priceless

William Poundstone

This book delves into the fascinating psychology behind how we perceive value, make decisions, and respond to financial situations. It explores concepts like the wealth effect, fairness in transactions, and the influence of anchors on our judgments, revealing how context shapes our choices. Through engaging examples and experiments, it examines why we sometimes act irrationally, from overpaying for convenience to falling for clever pricing strategies. By uncovering the hidden forces driving our behavior, this book offers a thought-provoking look at the complexities of human decision-making.

11 min