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Marketing & Sales

Be Our Guest

Marketing & Sales

Be Our Guest

Marketing & Sales

Be Our Guest

Theodore Kinni

Monitoring customer behavior to meet their expectations is crucial to business success. This way, your company will frequently meet and exceed customer expectations and provide high-quality service. Put yourself in your customers' shoes. Understand how customers perceive your business environment to understand their experience better. What do they hear, smell, taste, and see? Using this information, what can you do to not only satisfy but delight your customers?

management

business

13 min

7 Bite

Einblick

Worum geht es?

Be Our Guest outlines Disney's values and philosophy toward customer service that helped the company become the powerhouse it is today.

Buchzusammenfassung

Theodore Kinni serves as the senior editor for Strategy+Business Magazine and has contributed articles on a diverse range of business subjects for organizations such as IBM, Booz & Company, and Prime Resource Group.

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Alle Bissen

7 Bites

Regarding its service approach, Disney provides outstanding service tailored to visitors' needs.

Through efficient and well-designed systems, Disney offers exceptional service.

Clients and workers alike benefit from a service-based business model.

Think about how your new world will appear, smell, and sound to your customers.

A customer's entire experience partially depends on what they eat and touch.

Discover the habits and feelings of your customers by surveying them.

Queuing is an issue that Disney attempts to solve with three different approaches.

Hey Whipple, Squeeze This!

Sam Bennett

This book has become a fundamental guide in the advertising world for professionals, newcomers, and anyone curious about the relationship between commerce and creativity. The title, Hey Whipple, Squeeze This! references an unconventional 1970s advertisement featuring a shop clerk named Mr. Whipple, who could not stop squeezing the Charmin toilet paper. This scene reflects Sullivan’s straightforward and practical insights into the occasionally bizarre process of creating ads.

13 min

New Sales. Simplified.

Mike Weinberg

New Sales. Simplified. (2012) is a manual for individuals responsible for discovering fresh clientele. It examines the basics and presents practical suggestions and strategies for the ambitious newcomer in sales.

14 min

Trust Agents

Chris Brogan and Julien Smith

The book explores how the internet has reshaped the way we build trust, connect with others, and share ideas, offering a fresh perspective on marketing and influence in the digital age. It delves into the role of "trust agents"—credible individuals who foster genuine relationships and leverage online networks to inspire and lead. Through engaging examples and actionable insights, the text highlights the importance of authenticity, adaptability, and community-driven approaches in navigating both online and offline spaces. Packed with strategies for cultivating influence and embracing innovation, it’s a guide to thriving in an ever-evolving, interconnected world.

11 min

How Brands Grow

Byron Sharp

This book delves into the fascinating world of consumer behavior, exploring how brands grow, attract, and retain customers. It challenges common marketing myths, such as the overestimated loyalty of heavy buyers and the undervaluation of light buyers, while uncovering the science behind effective strategies. Through engaging examples—from Coca-Cola’s iconic advertising to fast food chains’ visibility tactics—it reveals how mental and physical availability drive purchasing decisions. Perfect for readers curious about the psychology of marketing, it offers a fresh perspective on what truly influences consumer choices.

10 min