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Age of Propaganda

Marketing & Sales

Age of Propaganda

Marketing & Sales

Age of Propaganda

Elliot Aronson

Our world is flooded with propaganda, encouraging us to buy unnecessary items, elect politicians who ignore us or buy toys made from plastic that have no value. Countering this deception is possible by understanding propaganda's leading methods and strategies.

psychology

social-life

philosophy

politics

communication

16 min

9 Bite

Einblick

Worum geht es?

Age of Propaganda examines the world of propaganda in depth. Through these bites, you will learn how propagandists manipulate people's opinions using a variety of strategies and how they have these strategies integrated into our daily lives.

Buchzusammenfassung

Elliot Aronson is a prominent American psychologist and author known for his contributions to the fields of social psychology and educational psychology. Aronson is particularly recognized for his research on topics related to cognitive dissonance and the social influence of groups.

"We need to challenge our own thinking."

"Self-justification, therefore, is not only about protecting high self-esteem; it’s also about protecting low self-esteem if that is how a person sees himself."

"It is possible to achieve mastery of a problem or a skill without hurting another person or even without attempting to conquer."

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Alle Bissen

9 Bites

Using logic and comparing different viewpoints are the cornerstones of persuasion.

The purpose of propaganda is to spread knowledge without the message being understood by the audience.

Successful propaganda relies on its source's reliability and its message's content.

Propagandists try to win us over by exploiting our emotions in our decision-making process.

As a result of our reliance on the media for entertainment, we are more susceptible to propaganda.

Propagandists take advantage of our desire to justify our actions and be socially validated.

Propaganda is an essential part of the war.

To gain members, organizations employ propagandistic methods.

It is possible to fight against propaganda if you are aware of it.

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