Buchzusammenfassung
John de Graaf has won over a hundred awards for documentary film making and is cofounder of The Happiness Initiative. Environmentalist David Wann is president of the Sustainable Futures Society, and the author of ten books, including The New Normal. Thomas H. Naylor was professor emeritus of economics at Duke University, and a radical thinker who was consulted by governments and major corporations in over 30 countries.
If Earth's history were condensed into a week, human civilization would occupy only a fleeting moment, with agriculture lasting two seconds and the Industrial Age a mere fraction of that. Since the Industrial Revolution, consumption has surged, fueled by technological advancements that increased productivity but failed to deliver the predicted leisure time. Instead, many are trapped in "affluenza," a cycle of overconsumption that prioritizes material goods over meaningful relationships and well-being. This phenomenon has led to declining happiness, environmental destruction, and social disconnection, with even impoverished communities bearing the brunt of its consequences. Breaking free from affluenza requires recognizing its symptoms, reducing materialism, fostering connections, and embracing simplicity. However, the deep integration of planned obsolescence, pervasive advertising, and financial tools like credit cards into the economy makes this challenging. Despite these obstacles, historical wisdom, media literacy, and collective efforts offer pathways to resist affluenza and reclaim a more balanced, fulfilling life.
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