Bitely

Kategorien

Marketing & Sales

80/20 Internet Lead Generation

Marketing & Sales

80/20 Internet Lead Generation

Marketing & Sales

80/20 Internet Lead Generation

Scott A. Dennison

To run a successful business, you need to identify your unique selling points and the 20% of clients responsible for 80% of your profits. The tools available online today make connecting your brand with the right customers more straightforward, from search engine optimization to pay-per-click ads to the creation and curation of content. Make sure you pick the right keywords. Because of keywords, online campaigns can fail or thrive. Therefore, you should find five terms that are not used by your competitors and that also perfectly represent your product. You can use tools like Market Samurai and Google Keyword Planner to determine which keywords have the most potential.

11 min

6 Bite

Einblick

Worum geht es?

This book explains how businesses can utilize the internet to generate sales. Your business will need simple and actionable strategies to succeed in the information age, from search engine optimization to pay-per-click ad campaigns to the creation of content and we will discuss them all in the following bites.

Buchzusammenfassung

Scott A Dennison is a lead generating specialist in the roofing sector. He has produced numerous blog entries and e-books about how to use the Internet to attract customers. He has also developed an online training course and has spoken at marketing conferences across the United States.

Um den Rest des Buches zu lesen, können Sie Bitely herunterladen

Alle Bissen

6 Bites

It's time to upgrade your marketing strategy if you're still limited to newspaper advertisements and television commercials.

Discover the perfect customers for your business by using the 80/20 rule.

Building a loyal customer base is possible by defining the unique selling point of your product and staying consistent.

You need a stylish and easy-to-find website for your business; pay attention to its search engine optimization, too.

When done correctly, pay-per-click marketing can bring you new clients.

Content is the key to connecting with great customers.

Hey Whipple, Squeeze This!

Sam Bennett

This book has become a fundamental guide in the advertising world for professionals, newcomers, and anyone curious about the relationship between commerce and creativity. The title, Hey Whipple, Squeeze This! references an unconventional 1970s advertisement featuring a shop clerk named Mr. Whipple, who could not stop squeezing the Charmin toilet paper. This scene reflects Sullivan’s straightforward and practical insights into the occasionally bizarre process of creating ads.

13 min

New Sales. Simplified.

Mike Weinberg

New Sales. Simplified. (2012) is a manual for individuals responsible for discovering fresh clientele. It examines the basics and presents practical suggestions and strategies for the ambitious newcomer in sales.

14 min

Trust Agents

Chris Brogan and Julien Smith

The book explores how the internet has reshaped the way we build trust, connect with others, and share ideas, offering a fresh perspective on marketing and influence in the digital age. It delves into the role of "trust agents"—credible individuals who foster genuine relationships and leverage online networks to inspire and lead. Through engaging examples and actionable insights, the text highlights the importance of authenticity, adaptability, and community-driven approaches in navigating both online and offline spaces. Packed with strategies for cultivating influence and embracing innovation, it’s a guide to thriving in an ever-evolving, interconnected world.

11 min

How Brands Grow

Byron Sharp

This book delves into the fascinating world of consumer behavior, exploring how brands grow, attract, and retain customers. It challenges common marketing myths, such as the overestimated loyalty of heavy buyers and the undervaluation of light buyers, while uncovering the science behind effective strategies. Through engaging examples—from Coca-Cola’s iconic advertising to fast food chains’ visibility tactics—it reveals how mental and physical availability drive purchasing decisions. Perfect for readers curious about the psychology of marketing, it offers a fresh perspective on what truly influences consumer choices.

10 min