Being Creative is Not a Finish Line; It Is a Process

In the dynamic modern world, business success is heavily dependent on creativity. A new and innovative idea can instantly differentiate an organization from its competitors.

Bitely Team
Last update:calendarApr 20, 2024
Read time:clock5 min
Being Creative is Not a Finish Line

In the dynamic modern world, business success is heavily dependent on creativity. A new and innovative idea can instantly differentiate an organization from its competitors. Despite this reality, creativity remains shrouded in mystery - how does it work? Is there a way to be more inventive? Does creativity have an on/off switch?

Embrace Your Mindset

In The Creative Mindset, authors Stanley and DeGraff emphasize the importance of a mindset before even getting creative thinking. Creativity is considered rare; either one is gifted or does not have it. The majority of people view creativity from a "fixed mindset." Ultimately, it is open-mindedness that leads to creative innovation. Ordinary people are constantly finding solutions in incremental ways every day. A person's ability to work relentlessly on challenges until success is likely more critical than their creative talent.

With the DeGraffs, you can break the pattern that hasn't worked for you for a long time. Here are some functional CREATE abilities to start with: 

  • Clarify what you are trying to accomplish. 
  • Replicate approaches for new situations. 
  • Elaborate by connecting seemingly unrelated ideas. 
  • Associate that is searching for comparisons and solutions to your problem. 
  • Translate the image you have for others. 
  • Evaluate what the most effective solution is. 

A mindset is essential in the book Unlocking Creativity by Michael Roberto. "Linear" mindsets, benchmarking mindsets, and limiting perspectives frequently prevent people from moving forward. As a result, he provides ways to overcome them.  

Roberto and most writers on the subject emphasize the trial-and-error aspect of creativity. The fastest way to learn is to take your best shot and fail often. Roberto emphasizes the importance of creating a psychologically safe environment for innovation to flourish.

There May Be a Mess Here

In an article, business expert Vince Ebert stresses that it is impossible to rush creativity. So often, inspiration seems to appear as easy. However, to achieve 1% inspiration, artists must sweat 99% of their lives.

He doesn't mince words: It takes hard work to be creative regularly. If you want to develop an appealing concept, you'll likely come up with many bad ones first. So, getting started is easy with brainstorming.

Think Different: The Old Saying

According to author Mark Manson, the creative process is tedious. Instead, the author suggests creatives embrace what they're good at. Almost all innovative ideas come from the process of "divergent thinking." This process involves blending an existing idea with other elements and developing something new. For example, after making a white, middle-aged professor the heroin kingpin, the writers of Breaking Bad decided it was an old plot line. Instead, find ways to make underappreciated ideas more valuable.


In their book Alien Thinking, published in 2011 by Routledge, Michael Wade, Jean-Louis Barsoux, and Cyril Bouquet argue that we should think like aliens. Strategies provide a way to help solve challenging problems from various angles.

Five habits of thought are said to be essential to becoming creative:

Attention: Pay close attention to the problem you are facing.

Levitation: Consider your reflection far away.

Imagine: Create solutions in your mind.

Experiment: Look for practical applications of your theories as well as test your theories.

Navigate: Identify and resolve obstacles that prevent the project from being implemented.

Teamwork is The Key To Creativity

As a result of creativity, it frequently flourishes without working to cultivate habits that foster its integration into an organization's processes. However, the culture of innovation is something that some companies have managed to master, such as Netflix.

An integrated approach to analyzing data and creating a creative work environment focuses on Natalie Nixon's book The Creativity Leap. Team up with diverse individuals who can inspire one another's inventiveness and cultivate curiosity.

Discover how to apply your creativity at work with the Bitely app and learn how to make it part of your daily routine. The Bitely app has many categories for non-fiction book summaries, including creativity and productivity.

Increase your ability to think creatively at work by discovering how analytics and innovation can work together to enhance creativity within the company.

Our latest articles


Do you want to keep learning?

Don't miss updates from the exciting universe of Bitely!