Unlocking Creativity

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Michael Roberto is the Trustee Professor of Management at Bryant University in Rhode Island. He teaches business strategy, managerial decision-making, and leadership, and is the author of multiple books on those subjects, including Why Great Leaders Don’t Take Yes for an Answer.

As a leader, navigating challenges with unique team members, like the hypothetical scenario of managing Leonardo da Vinci, highlights the tension between brilliance and modern demands for efficiency. While linear processes dominate today’s workplaces, iterative approaches—emphasizing experimentation and adaptation—often yield better results, as seen in creative breakthroughs by U2 or the iterative success of Trader Joe’s. Creativity thrives in environments that balance focus and flexibility, encourage authenticity over imitation, and manage criticism constructively. However, structural changes, like Zappos’ reorganization, reveal that no single framework guarantees success; instead, fostering psychological safety is key to unlocking a team’s full potential.

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