Not Today

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Erica and Mike Schulz are the leaders of RAIN Group, one of the world’s leading sales training companies. They’ve worked with top organizations including Toyota and Harvard Business School. Mike has also written several other books including Rainmaking Conversations. They are also the parents of Ari, their son, which they count as their greatest achievement.

When faced with their son Ari’s life-threatening condition, Mike and Erica redefined how they managed time, breaking it into four categories: valued, productive, compulsory, and unoccupied. This framework helped them prioritize what mattered most, like moments with Ari, while minimizing wasted time. Their journey revealed that purpose is the foundation of productivity, as seen in their commitment to a fundraiser despite Ari’s health challenges. They learned to harness drive, structure goals, and focus on meaningful tasks, even amidst immense personal and professional pressures. By adopting disciplined habits, such as working in focused sprints and nurturing energy through mind, body, and spirit, they achieved extraordinary results. Even after Ari’s tragic passing, they demonstrated resilience by resetting their habits, resisting destructive impulses, and embracing incremental progress. Their story underscores the power of intentional routines, prioritization, and the ability to recalibrate when life becomes overwhelming, offering a roadmap for anyone seeking to maximize productivity and purpose.

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