How to Fly a Horse

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As co-founder of the Auto-ID center at MIT, Kevin Ashton pioneered a new generation of computing which he calls the “Internet of Things.” In addition to speaking about innovation and technology, Ashton has led many successful technology start-ups and some interesting social experiments.

Creativity is often romanticized as the domain of rare geniuses blessed with sudden flashes of brilliance, but in reality, it is a universal process rooted in deliberate effort, reflection, and collaboration. From Archimedes’ water displacement discovery to Steve Jobs’ iterative development of the iPhone, breakthroughs emerge through persistent problem-solving and building on prior knowledge. Psychological studies, like Duncker’s Box Experiment, reveal that innovative thinking follows similar patterns across individuals, while historical examples, such as Edmond’s vanilla pollination technique, highlight the cumulative nature of progress. Even modern advancements, like Coca-Cola’s evolution or smartphone development, demonstrate how innovation arises from addressing practical challenges step by step. However, creativity faces obstacles such as inattentional blindness, which can hinder recognizing unexpected opportunities. Effective teamwork, as seen in Trey Parker and Matt Stone’s creative process, and hands-on approaches like Clarence “Kelly” Johnson’s design improvements, further underscore the importance of collaboration and active engagement. Yet, creativity also demands discipline, as exemplified by Igor Stravinsky’s rigorous routine, and resilience in the face of setbacks, whether learning from failure like Stephen King or avoiding the tragic missteps of Franz Reichelt. Ultimately, creativity thrives on persistence, adaptability, and the willingness to embrace both success and failure.

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