From Start-Up to Grown-Up

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Alisa Cohn has been coaching start-up founders for over twenty years. She was named the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards. She is also executive coach for the Runway Accelerator Program at Cornell Tech and writes regularly for Harvard Business Review, Forbes,and Inc.

Bob, a co-founder, struggled with investor skepticism about his startup's profitability and expenses, leading to self-doubt and anxiety about his leadership. Through coaching, he learned that his mindset, not his ability, was the issue. By reflecting on past successes and creating a portfolio of achievements, Bob regained confidence and resilience. Similarly, effective leadership requires self-awareness, as even casual interactions influence team perception. Founders like Josie and Raj, who faced partnership challenges, highlight the importance of managing expectations and establishing conflict resolution frameworks early. Metrics and structured processes are equally vital for tracking progress and ensuring financial stability as startups grow. As teams expand, the need for managers and HR support becomes critical, with tools like the GROW model helping align goals and foster development. Positive feedback and psychological safety also play a key role in motivating employees, as seen in Lindsey's team. Jocelyn’s hiring missteps underscore the need to prioritize both skills and values in recruitment. Finally, adopting daily rituals, like gratitude journaling and goal-setting, can help founders maintain focus, energy, and resilience amidst the challenges of leadership.

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