Flexible Working

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Gemma Dale is a human-resources expert, founder of the Work Consultancy, and a lecturer in employment law, organizational behavior and well-being at Liverpool John Moores University Business School. She writes the award-winning blog People Stuff.

Becci Martin’s Boo Coaching and Consulting exemplifies how flexible work can thrive with creativity, effective communication, and the right technology. While Boo’s model may not suit every organization, it highlights the potential to balance employee satisfaction with business goals. However, many companies remain hesitant due to cultural norms like presenteeism, which values appearances over outcomes, perpetuating stigma around flexibility. Addressing this requires educating leaders, implementing supportive training, and leveraging technology like cloud-based tools and video conferencing to foster connection and productivity. As work evolves, flexibility is becoming essential, driven by shifting demographics, globalization, and inclusivity. Yet, transitioning to flexible work demands careful planning, starting with organizational evaluations, SMART goal-setting, and pilot programs to refine strategies. Clear communication, robust policies, and the right tools are critical to ensuring a smooth shift, as demonstrated by Zurich Insurance’s success in expanding flexibility to 72 percent of its workforce. With preparation and collaboration, any organization can embrace flexibility, benefiting both employees and businesses alike.

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